For the rebrand, BCCFP needed more than a brand announcement. They wanted to capture "the ripple effect" of family medicine across BC. The concept was poetic, the timeline was tight, and the locations were limited. Zero margin for error. For the annual report video, they needed a polished 1-minute piece featuring their President and Executive Director, filmed at their Vancouver office in a single half-day session.
Two very different projects with one thing in common: both needed to feel authentic, not corporate. The rebrand video had to land emotionally with doctors, patients, and communities across BC. The annual report video had to feel conversational and human, not scripted and stiff.
For the rebrand, we produced a 2 to 3 minute brand story video featuring up to 4 doctors filmed across 2 locations, plus 3 social cutdowns, an expanded b-roll library with BC drone footage and candid doctor-patient moments, and a full set of branded video assets including intro/outro, transitions, and nameplates. The ripple transition that carried the whole concept? Built in post through water effects, no extra shoot days needed. For the annual report, we filmed a conversational talking-head piece with teleprompter support, captions, lower thirds, and logo integration. Clean and simple.
Solid preproduction made both projects work. The rebrand video launched across BCCFP's entire rebrand rollout. The annual report video introduced the content that followed in their year-end communications. Two projects, two repeat collaborations, and a client relationship that's still going. They left a Google review saying the process was smooth even with tight timelines.
