Nobody stops scrolling for a statistic about health record systems. The videos had to get people to feel the problem in about a minute, and point them somewhere to act.
Connect Every Visit, BCCFP's campaign, calls on the BC government to commit to a province-wide plan for connected health information, so patients' records follow them from visit to visit. Alongside stories from family doctors, BCCFP wanted street interviews with the public. That's a brave call, because you're handing part of your campaign to strangers who might say anything. The College's brief asked for warm, friendly conversations that never turned confrontational, with the problem always framed as a burden on family doctors who'd rather spend that time with patients.
We ran a half-day shoot at Westminster Pier Park in New Westminster, with a BCCFP team member asking the questions we'd helped shape. Then we built a short video for each of the three questions, plus a longer one that brings the best answers together.
One of the questions didn't land on the day. Asked whether a doctor had ever ordered a test they'd already had elsewhere, most people said no. When the interviewer asked instead whether their doctor had ever been unable to see results from somewhere else, people had real stories, so we rebuilt that video around the reworked question. BCCFP's numbers went into on-screen graphics, which left the talking to the people on the street, and every video ends on the campaign's website, connecteveryvisit.ca. We delivered all four in horizontal and vertical versions, with captions, ahead of the launch.
