Beginner’s Guide: Planning Your First Corporate Video

Understanding Your Goals

Before you start planning your corporate video, you need to understand your goals. Ask yourself what you want to achieve with this video. Are you looking to attract new clients, train employees, or showcase a new product? Knowing your goals will help you shape the content and style of your video.

Once you have clear goals, you can start thinking about your target audience. Who are they? What do they care about? What kind of content will engage them? Understanding your audience will help you create a video that resonates with them.

Creating a Concept

Once you have a concept, create a storyboard. This will help you visualize the flow of your video and ensure that your message is clear. A storyboard doesn't have to be detailed, but it should outline the main scenes and shots you want to include.

Planning the Production

Now that you have a concept and storyboard, it's time to plan the production. Start by creating a production schedule. This should include key dates for filming, editing, and final delivery. Make sure to allocate enough time for each stage of the process.

Next, gather your team. Depending on the complexity of your video, you may need videographers, editors, and actors. If you're working with a video production company like Puggers, we can provide you with the necessary expertise and equipment.

Filming Your Video

On the day of filming, make sure everyone knows their role and what is expected of them. Have a checklist of shots you need and stick to your schedule. It's also important to be flexible and open to changes. Sometimes the best ideas come up on the spot.

Ensure that you have good lighting and sound. Poor lighting and sound can make even the best content look unprofessional. If you're filming indoors, consider using additional lights. For sound, use a good quality microphone.

Editing and Post-Production

After filming, select the best shots of your footages. Then, edit the video to create a coherent and engaging story.

Add graphics, music, and effects to enhance your video. Make sure that everything aligns with your brand's style and message. If you're not familiar with video editing software, consider hiring a professional editor.

Review and Finalize

Once your video is edited, review it carefully. Look for any mistakes or areas that need improvement. It's a good idea to get feedback from others as well. They might notice things that you missed.

Make any necessary changes and finalize your video. Ensure that it meets your goals and resonates with your target audience. Once you're satisfied, you're ready to share it with the world.

Sharing Your Video

Now that your video is ready, it's time to share it. Choose the right platforms to reach your target audience. This could be your company's website, social media channels, or email newsletters.

Promote your video to maximize its reach. Use engaging captions and hashtags to attract viewers. You can also consider running ads to boost visibility. Monitor the performance of your video and adjust your strategy as needed.

Creating your first corporate video can be a rewarding experience. By following these steps, you can produce a video that effectively communicates your message and engages your audience.